Giles ColborneManaging Director, Cxpartners
Giles Colborne (@gilescolborne) cofounded cxpartners in 2004; it has grown to become one of the world’s leading independent experience design consultancies working on next-generation experience design, generating hundreds of millions of dollars of revenue for companies such as Marriott, eBay and AXA. His book, Simple and Usable, has sold tens of thousands of copies in Europe and North America and has been translated into Chinese and Korean. Giles is former president of the UK UPA, co-chair of IA Summit, and UX Awards judge. He has worked with the British Standards Institute in developing standards for web accessibility.
2016-11-19 Saturday 15:00-18:00
Why was it worth one company spending $350,000 to shave a second off an interaction? Should you do the same? Designing interfaces that are simple and efficient to use is crucial in a world where we’re constantly interacting on smartphones, computers and connected devices. Efficiency offers you an advantage over competitors that are harder or slower to use. Even small gains in efficiency can delight users. And efficiency matters for users who are under time-pressure or who are trying to use mobile devices when they’re outside. This will help you rediscover some of the techniques for designing interfaces that are highly efficient, as well as sharing plenty of new examples of modern mobile design. It will also explain how to ‘sell’ efficiency to clients, colleagues, and managers.
Participants will learn:
- When efficiency matters and who it helps
- How to explain the importance of efficiency to your stakeholders
- How to balance the need for efficiency and obviousness
- Ways of measuring and validating efficiency
- How to recognise which design directions are likely to be more efficient
- Tips and techniques to make touch interfaces more efficient to use
- Creating a roadmap for efficiency and measuring return on investment
Interaction designers - especially those working in eCommerce and mobile design.
JJProduct Manager, anyway.FM
Junjiu Ying: I am Product Manager, who’s born after 1985 and was from a science background. I entered the design world by designing product skins, then later became a professional UI designer and a coder for CSS from time to time. I have worked in HP for 4 years on the interface of printers; then worked in Baidu on the language input method and the Baidu Browser. Currently, I am in charge of the Shanghai division of MUX. Although I mostly spend my career in big companies, my strategy is non-traditional; I take a very practical approach to design. I have been managing a design blog (Tu Yue Zhi) for almost 10 years. Recently I am obsessed with Zhihu. I am a fan for Manchester United and felt it’s a shame that my voice is not as charming as Leon.
senior designer, anyway.FM
Xiaoqing Gao: I am a senior designer, who was roughly among the second generation of UI designers in the mainland with 9 years of working experience in more than 9 companies. No product I worked on is good enough to show off so I can only “brag” about my working experience in Microsoft, HP, Frog Design, Xiaomi and Smartisan. I spent a lot of time online. If you search any new internet product, you can see my images.
2016-11-18 Friday 15:00-18:00
On October 29, 2015, the talk show Anyway.FM, produced for Chinese designers, was put on the Lizhi FM, and then on Apple iTunes a week later. It was awarded as the 2015 annual selection of the iTunes Podcast only after four sessions released and was widely loved by the audience. As a year has passed, program founders JJYing and Leon Gao will take this opportunity to talk about the stories behind this product.
Participants will learn:
1. The design idea of targeting the specific group; 2. The operation of Internet content-based products
people related with product design